How Terry Works: Turning Your Purchases into Climate Action

At Terry, our mission is simple: make it easy for everyone to take climate action, every time they make a necessary purchase—without spending extra. But how does this work behind the scenes? The secret lies in affiliate marketing, a model that allows us to fund impactful environmental projects, operate the platform, and expand our community.

What is Affiliate Marketing? (And How Does It Power Terry?)

Affiliate marketing is a widely used business model where companies pay a small commission to partners (in this case, Terry) for bringing them customers. Here’s how it works for Terry:

You Shop as Usual:
When you shop with one of Terry’s partner brands, you’re not paying any extra costs. You’re simply buying the things you need, whether it’s clothing, tech, or household items.
Brands Pay Us a Commission:
The brands you shop with then pay us a small commission for directing you to their store. This commission is our way of earning money for the platform and funding climate action projects.
We Direct Funds to Climate Action:
The money we receive from the brands doesn’t sit in our bank account. A large portion goes directly to funding vetted environmental projects, like tree planting or marine ecosystem restoration, all at no extra cost to you.

Why We Don’t Donate 100% of the Fees to Projects

You might wonder why Terry doesn’t donate 100% of the commissions we receive to environmental projects. After all, our mission is to fund climate action, right? Absolutely! But in order to keep the platform running—and growing—we need to take a small percentage to cover our operating costs and fuel our expansion. Here’s why:

Operating Costs: Running Terry means paying for things like tech infrastructure, security, and customer support. Ensuring that your transactions are seamless and your data is safe is a priority, and that requires resources.
Marketing and Growth: Just like any other platform, Terry needs to attract more users to increase its impact. We run ads and invest in marketing to bring more people into the community, enabling us to mobilize even more climate action. This means more users funding more projects, creating a greater collective impact. You can read more about our marketing strategy in this post.

The Problem Terry Solves

At Terry, we exist to solve two major problems: the difficulty environmental projects face in securing long-term funding, and the challenges brands experience in meeting sustainability goals.

For Projects:
Securing reliable, ongoing funding is one of the biggest hurdles for ecological projects. While many organizations do amazing work, they often struggle to gain visibility and attract long-term support, which is critical for scaling their efforts. Terry provides a solution by funneling consistent funding directly to these projects, allowing them to focus on making a real difference.
For Brands:
Brands today face increasing pressure from consumers, investors, and regulatory bodies to demonstrate their commitment to sustainability. However, many brands struggle to meet these expectations due to limited resources and staff. Partnering with Terry allows them to contribute to climate action in a meaningful way, helping them meet sustainability goals while offering consumers a way to shop responsibly. This partnership helps brands show that they’re taking real steps toward sustainability.

Climate Action Made Simple (For You)

Why does Terry make so much sense for you, the user? Because we make it easy. There’s no need to change your habits, pay extra fees, or spend hours researching which climate projects are worth supporting. You just shop as usual, and Terry handles the rest. By transforming everyday purchases into a force for good, we’re proving that small, individual actions can create big, collective impact.

Why Terry’s Model Works

Terry’s affiliate marketing model is designed to be sustainable in itself, while maximizing our ability to fund impactful projects. By taking a portion of the fees we earn and reinvesting them into both platform operations and growth, we ensure that Terry remains a force for good in the long run.

Our goal is to grow a global community of users who contribute to climate action through their everyday purchases. The more people who join Terry, the more money we can direct to environmental restoration projects, like reforestation, wetland conservation, and marine ecosystem protection.

Conclusion

Affiliate marketing allows Terry to bridge the gap between consumers, brands, and climate action. By shopping with our partner brands, you’re helping fund the projects that matter most—without any extra costs or effort. The fees we receive help us run the platform and grow our community, which in turn creates more climate impact.

Join Terry and Help Make Every Purchase Count
Turn your everyday purchases into climate action. Join Terry today and be part of a growing community committed to restoring the planet.