How Terry’s Marketing Strategy Fuels Climate Action

At Terry, our mission is to turn every purchase into meaningful climate action. But growing a movement like this requires reaching more people and making it easy for them to join. That’s where marketing comes in. While most of the money we receive from our brand partners goes directly to funding climate action projects, a small portion is invested in marketing to grow our community. This might sound counterintuitive, but here’s why it works—and why it’s essential to our mission.

Why We Invest in Marketing

Marketing helps us spread the word and engage more people with our platform. The more people who use Terry, the more collective climate impact we can achieve. Think of it this way: for every new person who joins Terry and makes a purchase, we can fund more environmental projects, like planting trees or restoring marine ecosystems.

Mobilizing Climate Action: Our marketing strategy is focused on mobilizing as many people as possible to take climate action through their everyday purchases. Ads, social media, partnerships, and other marketing efforts help us reach a wider audience, enabling more people to support environmental projects without any extra cost to them.
Expanding Our Impact: By growing our community, we can direct more funds to climate action projects. It’s a cycle: marketing brings in more users, more users lead to more funding, and more funding means we can support even more climate projects around the world.

How Marketing Works for Terry

Marketing is about more than just ads. It’s about educating potential users about the Terry platform, explaining how their purchases can turn into climate action, and making it easy for them to get started.

Reaching New Audiences: To create the biggest impact, we need to reach people who might not yet know that platforms like Terry exist. Through marketing, we’re able to reach more people and show them how their everyday purchases can make a real difference for the planet.
Empowering Existing Users: Marketing also helps us engage and inspire our existing community, encouraging users to keep using Terry and share it with their friends. This helps us create a snowball effect, where every new user contributes to a growing community of climate action.

Why Not 100% of the Fees Go to Projects

You might ask, “Why not donate 100% of the fees Terry earns directly to climate action projects?” While most of the funds we receive go to projects, we need to reserve a portion for marketing and platform growth. Without marketing, our reach—and therefore our impact—would remain limited. By investing in marketing, we’re able to scale, which ultimately means more funds for climate action in the long run.

The Bigger Picture

Climate change is one of the most pressing issues of our time, but many people don’t know how they can help or feel overwhelmed by the scale of the problem. Marketing helps bridge that gap by showing people that taking climate action can be as simple as making a purchase. By building a community and empowering individuals, we’re turning collective action into real, tangible change.

Conclusion

Our marketing strategy is designed to fuel growth and maximize impact. By reinvesting a portion of the funds we receive into marketing, we’re able to reach more people and mobilize more climate action. Together, we can create a ripple effect that turns everyday purchases into a global force for environmental restoration.

Ready to take action? Start using Terry today, and help us grow the movement.

Join Terry and Help Us Grow
Together, we can make a bigger impact. Start using Terry today and be part of a community that’s turning everyday purchases into climate action.